Google Responsive Website Initiative

It has been announced that Google has changed their process for their search engine on mobile devices to allow websites that have a “mobile-friendly” design have first dibs in the search results. I guess that could be a sign even more so that mobile is becoming a very critical requirement for companies with an online presence to consider. I’m pretty sure desktop computers are not going anywhere any time soon, but as this announce hints at, neither are mobile devices. As a matter of fact, the rapid growth of smart mobile technology is here and is still a relatively fresh and recent innovation. Companies, especially large ones, are always trying to be at the forefront of big things, and this is Google taking a step to be sure that their company is turning its ‘sites’, pun intended, to the mobile revolution.

It seems that phones each year are still finding its feet on what exactly works for your general consumer. Just a few years ago the small, easy-to-pocket iPhone was the thing to have. Now, large, clunky phones have found their time to shine. I personally love the size of my iPhone 6 Plus and how easy it is to now read and watch videos. Will the large phones be the ongoing preference in the years to come? Only time will tell. One thing is for sure is that Google and other large tech companies will be keeping up with the trend as companies focus more and more on mobile technology. How much of an impact this will have on business I’m not sure. It’s most likely that tech-savvy companies will have more of an edge in obtaining new consumers, especially in obtaining the younger and more tech-savvy consumers. It will be interesting to see how significant this change may be. My thought is that the effect will be pretty subtle, atleast at first. Then as time goes on, businesses will notice differences in numbers and finances. As a result, it could lead potentially to more and more companies starting to modify their websites to be able to compete with other companies. To some companies, such as well established companies, this change might have little effect. Consumers already know their products, locations, and their names. For example, someone will type in Sears or Dillards for clothing and other merchandise that those stores sell and immediately get the results that they need. However, other companies and small businesses will find customers who type in something like “car merchandise” on their smartphones may see mobile friendly websites now before their company’s website.

I do wonder in what other ways Google may benefit from this. For one I know they are insuring that they will stay on top as the #1 search engine and staying in front means always thinking ahead. They also have their own smartphones so I guess it only makes since for them to also gear their website to smart phone users. It will be interesting to see how this all plays out, but even more interesting is the trend and continuing development and influence of mobile technology which we are able to be a part of.

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